Walking the Path Real Estate Professionalism Toolkit

$249.00

Integrate professionalism and competency into your company culture 15 minutes at a time! Walking the Path is a tool-driven resource that provides brokerage leadership with leader guides, handouts, email text and consumer-facing social media language on 24 different topics.

Designed to take professionalism from concept to implementation, Walking the Path also includes monthly challenge ideas, recommended reading lists, a company professionalism pledge, and interview tools. The BONUS Ensuring Competency module includes Let’s Chat worksheets, how to set up an in-office mentor program, creating an Agent Competency Directory and MORE!

Delivered digitally and as a beautiful hard copy book.

Integrate professionalism and competency into your company culture 15 minutes at a time! Walking the Path is a tool-driven resource that provides brokerage leadership with leader guides, handouts, email text and consumer-facing social media language on 24 different topics.

Designed to take professionalism from concept to implementation, Walking the Path also includes monthly challenge ideas, recommended reading lists, a company professionalism pledge, and interview tools. The BONUS Ensuring Competency module includes Let’s Chat worksheets, how to set up an in-office mentor program, creating an Agent Competency Directory and MORE!

Delivered digitally and as a beautiful hard copy book.

At the 2024 Colorado Association of REALTORS Spring Summit, during the Critical Thinking session, 43% of attendees identified lack of professionalism and competency at the TOP issue Colorado REALTORS face today.

As a member of the Critical Thinking Committee, I heard from many licensees who felt that it should be harder to get into our industry. That requiring more education hours or a college degree would raise the caliber of the folks who help others buy and sell real estate. I and the Division of Real Estate disagree. Having worked as a REALTOR for 21 years, I’ve known highly degreed individuals or those with many designations but who’s business ethics were severely lacking, and folks brand new to our industry who are the most professional people I know. REALTORS have the Code of Ethics and Pathways to Professionalism to show us how we should treat the public, our clients and each other. Lack of professionalism is a management issue — we haven’t set and consistently communicated our company’s expectations with our agents.

Walking the Path Real Estate Professionalism Toolkit was designed specifically to provide leaders with a way to introduce 24 different topics into company meetings in a hands-on way that doesn’t place blame, it encourages conversation. What you get:

  1. Company meeting Leader Guide PDFs

  2. Company meeting Agent Handout PDFs

  3. Post-meeting follow-up email PDFs

  4. Consumer-facing social media post language PDFs

It doesn’t end there. Leadership